Comuna 13, Medellín, Colombia

Transforming Communities Through Gratitude

Our pilot program in Comuna 13 will demonstrate how gratitude can rebuild social fabric and create economic opportunity in communities that need it most.

847
Projected Users
12.4K
Projected Gratitas
43
Target Vendors
Comuna 13 Community
Pilot Program Launch January 2026

About the Pilot Program

Comuna 13 represents the perfect testing ground for Gratitopia—a community with rich social bonds ready to be strengthened through our gratitude economy.

Community-Driven

Being designed with input from Comuna 13 residents to meet their unique needs

Local Empowerment

Will support local businesses and strengthen neighborhood connections

Measurable Impact

Will track social cohesion, well-being, and economic activity

Sustainable Growth

Building a model that can expand to other communities worldwide

Projected Impact

Our goals for the Comuna 13 pilot program

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Community Vision

Hear from community members who are excited about Gratitopia

María Rodríguez

María Rodríguez

Local Shop Owner

"I'm excited for Gratitopia to bring new customers to my store and remind us all of the power of gratitude. I look forward to every Gratita feeling like a blessing from my community."

Carlos Gómez

Carlos Gómez

Community Leader

"This will be more than an app—it's a movement. I hope to see neighbors reconnect, strangers become friends, and our whole community grow stronger through simple acts of appreciation."

Ana Silva

Ana Silva

Mother of Three

"I want my children to learn the value of gratitude every day. When they earn Gratitas for helping others, they'll see how kindness creates real value in our community."

How the Program Will Work

A phased approach to sustainable community transformation

Planned Timeline

1

Community Engagement

January 2026

Meeting with local leaders, gathering input, and building relationships with vendors and residents

2

Vendor Onboarding

February 2026

Recruiting and training local businesses to accept Gratitas as payment

3

Beta Launch

March 2026

Inviting first 100 users to test the platform and provide feedback

4

Full Launch & Expansion

April - August 2026

Opening to entire community and measuring long-term impact

Target Goals

Aim for 87% of users to feel more connected to their community

Target average of 3+ gratitude posts per user per week

Partner with 40+ local businesses to increase foot traffic

Goal: 68% of Gratitas redeemed within 30 days of earning

Become a model for community innovation featured in local media